BRANDING PORTFOLIO
Branding projects and live experiences.
Kabul Afghan CuisineComplete brand development including logo, corporate branding guidelines, website with ordering and delivery functionality, and print collateral. I worked with Kabul to develop a modern upscale brand designed to attract a new generation of patrons and evoke the warm customer experience and fantastic food that inspires its loyal following.
About: Kabul is a long standing silicon valley favorite restaurant going into it's 5th decade of business. Prior to our project Kabul marketing had been entirely by word of mouth. |
JPD FinancialProvided complete brand redesign for JPD Financial, sophisticated financial services company serving Fortune 500 clients. Project included new logo, website (including competitor research, content strategy, and copy writing), and identity kit (business cards, print, and presentation materials). JPD later commissioned a second project for conference collateral (content strategy, copy writing, and design).
Deliverables were used until the successful acquisition of the company. |
Meta Reality Labs (Virtual Reality Demos)Sophisticated product demos and presentations at Meta headquarters, conferences, and brand activations featuring Oculus virtual reality headsets and Portal from Facebook video calling devices. I worked across the company, expertly presenting to and executing product demos for high level dignitaries, politicians, business partners, executives, and employees.
Provided additional external demos to members of the public (at conferences and high traffic public spaces), including event management and supervising setup for events, conducting pre-event training of demo specialists, and overseeing execution of demos. |
Salesforce Tower Community ToursThe Salesforce Tower Community Tours are a world class brand activation. The team I worked on launched and grew the event from 200 to over 1,000 visitors per day. The event was designed to scale to multiple cities.
About: Atop Salesforce Tower, San Francisco's tallest building, families make memories as they awe over the bay area with an unimaginable view, learn interesting facts about the tower itself, and can hear about how Salesforce's supports its local communities. |